More details are emerging on the project FUTUROVINO3.0 NFT, the series celebrating Italian wineries with young managers and/or winemakers and their wines. They will be unveiled on April 11th 2022 during the 2022 edition of Vinitaly, during the official launch of the project.
However today Davide Casalin, COO of Crypto DineWineArt, the firm that is managing it, made some anticipations: “Not only this is an innovative initiative for the wine industry, but the series will have increasingly the characteristics of the next generation of NFTs” he said. “In the initial phase the NFTs will be anchored to the idea of digital collectibles, unique digital assets, so the balance between availability and exclusivity will be important and only 100 NFTs for each participating winery will be minted”, he added. “We have to deal however with the idea that the desire for collectibles, as the experts say, is mimetic: value streams from enough people wanting what others want, so we expect that the number of NFT will be increased. What will be important at that point is that they will identify unique experiences: so, the FUTUROVINO3.0 NFTs will likely be linked not only to the initial redeemable wine associated with each one, when the NFT is released, but also with its future vintages. Not by chance we are talking about the future of the wine here”.
“Future NFTs will allow us to showcase our non-digital lives in our digital spaces more expansively and more authentically. The aim is therefore to make available the FUTUROVINO3.0 NFTs in virtual spaces, including our Cellar Metaverse, where they are included in VR tours of the wineries and their surroundings and community and allow access to direct purchase from them”.
20 selected wines from the same number of wineries will be matched by the artworks of renown artists in the FuturoVino3.0. Each NFT will be minted in 100 copies so there will be no more than 2000 in circulation. The FUTUROVINO3.0 will be the centre of a communication campaign in Italy and abroad.
Wineries interested write to:
Davide Casalin, Email: [email protected]